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6.03.2005 ||> It's like a hallucinogen except that you're dreaming
Unlike many people I know, I watch commercials. When I mean watch, I mean that I participate fully. I laugh, cry and usually, criticize. Many a time I have started in on a crappy advertising ploy just to have the people around me look at me strangely and ask "What are you talking about?" Because you see, I was the only one registering what the commercial was saying. How very un-postmodern of me.
Anyway, the commercial of late that has really caught my attention has been for Lunesta, a prescription sleep aid. In it, a very soothing female voice asks questions like, "Are you plagued at night by thoughts that won't let you sleep?" with the obvious suggestion that you should take the sleep aid so that all your troubles will melt away and you can get a full night's sleep. Yes people, if you are feeling sad, pop a pill; if you can't concentrate, pop a pill. And most importantly, if you have troubling thoughts, pop a pill.
The other really creepy thing about this commercial is that there's this green butterfly flitting around the commercial helping people to get to sleep. Maybe it's my time in Prague, but it is strongly reminiscent of the green fairy on the absinthe bottle. Every time I see it, I think yes, just a bit of absinthe and all your troubles will go away.
Now, I have been an insomniac for years. I spend those lonely hours in bed before sleep thinking a lot, and generally solving the world's problems (solution: make me queen). But it's not the thoughts that keep me up, it's the fact that I can't get to sleep. That this commercial is targeted toward people who don't have insomnia and probably just need a long weekend to get their shit together really freaks me out. The green
God job, advertisers.
0 snow blossoms
